Senin, 29 September 2014

Not too posh to tend the shop: Victoria Beckham proves she's a hands-on ... - Daily Mail

  • Victoria Beckham made her second visit to her Dover Street store
  • In true Posh Spice style she wore heels and sunglasses
  • She missed her store launch as she was speaking at the UN in NYC
  • However, she seems determined that she is a hands on business woman  

She may not have made it to the store's launch but Victoria Beckham has proven that she is no fair-weather business woman when it comes to her shop.

The 40-year-old designer was spotted visiting her Dover Street store in London's Mayfair again today.

Her namesake store opened it's doors four days ago to an incredibly eager crowd and since being back in the UK, Victoria has found it hard to keep away from her beloved boutique.

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Victoria Beckham has made her second visit to her newly opened boutique 

Victoria Beckham has made her second visit to her newly opened boutique 

Victoria made her first trip to the store on Saturday having flown in from America less than 24-hours before hand.

After her arrival the mother-of-four, tweeted: 'So excited to visit my store today! Thank u to my wonderful team and customers I met today!! X vb .'

Her store opened its doors on Thursday but on the day Victoria was unavailable to attend and David Beckham made an appearance in her place.

You'd be mistaken for thinking that has been putting her feet up. Her delayed arrival to the shop was due to  the fact that she was delivering a UN speech in New York as part of her role as a Goodwill Ambassador.

Despite the rain Victoria was true to her Posh Spice style wearing her signature sunglasses and heels

Despite the rain Victoria was true to her Posh Spice style wearing her signature sunglasses and heels

Despite the rain Victoria was true to her Posh Spice style wearing her signature sunglasses and heels

Victoria seems determined to show that she will be entirely hands on with her store

Victoria seems determined to show that she will be entirely hands on with her store

The mother-of-four seemed to be in high spirits today

Victoria laughed with her team in her shop

Victoria seemed as though she was in a good mood as she laughed and joked with her team in the shop

Since her return Victoria has made it her business to stay on top of her business. Today in true Posh Spice style, despite the rain, she arrived at the store in suede shoe-boots and sunglasses.

Her outfit choice was slightly more subtle than her first visit to the store where Victoria wore a statement leopard print skirt that came in at a hefty £4000. Today the mother-of-three wore a simple white shirt and full black skirt to demonstrate her professional attitude.

Victoria Beckham opens her new fashion store in Mayfair

Victoria seemed right at home as she wore her sunglasses while inspecting the store

Victoria appeared to mean business as she checked up on things

Victoria seemed right at home as she wore her sunglasses while inspecting the store

Victoria's outfit today was slightly more demure than her bold leopard print pencil skirt that she wore on her first trip to the store on Saturday

Victoria's outfit today was slightly more demure than her bold leopard print pencil skirt that she wore on her first trip to the store on Saturday

While Victoria was away her family were sure to step in and keep an eye on the store. Her former footballer husband David Beckham was drawing a crowd after making a welcome appearance at her 6,000sq ft store launch.

David wasn't the only family member keen to support Victoria since the launch. Her eldest son Brooklyn, 15, seemed proud of his mum as he visited the store yesterday.

He appeared to be following in his mother's fashionable footsteps with his hair quiffed into a slicked up do, he topped off the look with a pair of designer shades and patterned trainers. 

Victoria's eldest son Brooklyn arrived in style at his mother's store yesterday

Victoria's eldest son Brooklyn arrived in style at his mother's store yesterday

The luxury boutique – Victoria's first foray into retail – has eschewed convention, embracing instead a minimalist look, with no cash registers, no display window and no rails.  

Speaking to MailOnline about the unique space shortly before its opening, Victoria said: 'It's the first time people can see the brand through my eyes.

'I didn't want a traditional shop window, just a plain window, and a huge concrete sliding door.

'The floors weren't connected, and I said, "Wouldn't it be incredible to drill a hole through all three floors, so you could stand on the top floor and see the ground floor."'

Victoria's namesake boutique takes on a minimalist approach without any tills or elaborate window displays

Victoria's namesake boutique takes on a minimalist approach without any tills or elaborate window displays

Shoppers queue outside the Victoria Beckham store shortly before its launch 

Shoppers queue outside the Victoria Beckham store shortly before its launch 

On entering the store shoppers are met by a display of colourful handbags 

On entering the store shoppers are met by a display of colourful handbags 

She added: 'I didn't think it would be possible, but it was.'

Victoria's store is not for those on a shoe-string budget with the cheapest items coming in at £150 for a keyring. And Victoria wanted the rest of her store to reflect the aspirational feel of her clothing line. 

She continued: 'We're not going to have any ugly tills anywhere,' Victoria explained. 'Payment is with an iPad, so we can go to the customer on whatever floor she's on.' 

Amy Childs visited the store but came away with no purchases

Ellie Goulding seemed to be taking on the Victoria Beckham personality as she wore sunglasses during her visit to the store

The store is already proving popular with celebs with Ellie Goulding (right) and Amy Childs (left) making appearances at the newly opened boutique 

Victoria Beckham: 'I'm very proud to be British, this is my home'

During her absence David Beckham was on hand to see the store's launch

During her absence David Beckham was on hand to see the store's launch

 

 



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