Published: 04:03 EST, 21 September 2014 | Updated: 03:41 EST, 22 September 2014
Shane Richie prompted speculation regarding the future of his marriage following a public display of affection with another woman.
In new pictures, the affable EastEnders star – loved by millions for his role as doting husband Alfie Moon – is seen with his arms around the mystery blonde outside the Park Lane Hilton Hotel in the early hours of the morning of September 9.
Shane, 50, leans in and kisses his companion on the lips as she wraps an arm around his back before playfully rubbing his head.
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Shocking: Married actor Shane Richie was pictured kissing a mystery blonde woman after the TV Choice Awards in London earlier this month
The incident is thought to have taken place following his appearance at the TV Choice Awards on September 9 – a successful night for Shane, who had helped his EastEnders cast-mates celebrate scooping the award for Best Soap earlier that evening.
Onlookers claim the London born actor ventured outside for a smoke after toasting the win with pals Danny Dyer and Jessie Wallace – his onscreen wife.
Seven year itch? Shane was spotted kissing this mystery blonde, despite being married to Christie Goddard since 2007
Cosy: When they weren't kissing, the duo wrapped their arms around each other and appeared deep in conversation
He's certainly enjoying himself: Shane had a huge smile on his face as he gazed down at the petite blonde
One source told The Sun on Sunday that the pair laughed and chatted for 20 minutes adding: 'A few seconds later the blonde came out, looking round for him. She went straight up to him.
'She was running her finger down his chest and into the open collar of his shirt, then ran her fingers through his hair and stroked his head.'
The petite blonde appeared to be familiar with the star and the duo shared a deep conversation in between passionate kisses.
Oblivious: Shane and his companion didn't seem to notice (or care) that there were other people around
Chemistry: Shane spent time chatting, kissing and hugging his mystery pal, a petite blonde, following a successful night at the TV Choice Awards on September 9
What is going on here? The actor and his tattooed pal pored over his phone as they took a break from kissing
Surprise: The blonde looks intrigued by a message on Shane's mobile phone as they idle outside London's Park Lane Hilton hotel
She's over the Moon: The blonde points a finger at actor Shane during their prolonged appearance outside the luxury London hotel
Getting the message: Shane's hooked as his attractive blonde companion scrolls through her mobile (L) before getting close during a smoke break (R)
Petite: Shane had to bend down to hear exactly what the petite blonde was saying
She was dressed in a short dark dress with an embellished silver top section and skyscraper heels.
The duo appeared oblivious to onlookers as they openly kissed and hugged in the street.
Shane is understood to have driven back to the home he shares with second wife Christie, who he married in 2007, and their three children – Mackenzie Blue, eight, Lolita Bell, six and infant Romani-Skye Angel Shelley, three.
Incoming: Married Shane - loved by millions for his role as doting husband Alfie Moon - leans in for a kiss with the mystery pal
Can't help themselves: The duo couldn't seem to keep their hands off each other as they puckered up for yet another kiss
The look of lust! Shane gazed down at the blonde with a smile on his face, oblivious to bypassers
Uncomfortable: Shane's pal didn't look too happy to be saying goodbye to the EastEnders actor
Just one more: The pair puckered up for one last smooch before going their separate ways
I'll be seeing you: The pair bid farewell, with Richie heading to a waiting cab before his friend made her way back inside
That's all folks: The pair appeared to go their separate ways with Shane reported to have headed home to his wife
Taxi for Richie! The EastEnders star climbs into a waiting cab while his blonde pal looks on
The plot thickens: Shane's blonde companion later departed hand in hand with another man
The actor – who also has three children with his first wife, TV presenter Coleen Nolan – previously admitted to an affair with Alison Hall, the manager of his fan club, in 2011.
Meanwhile, Shane's on-screen character Alfie Moon has also landed himself in hot water after setting his home ablaze.
Moon is now dealing with crippling guilt as he watches his wife Kat Moon (Jessie Wallace) battle through her 'life-changing' injuries.
And on Thursday night's episode of the hit BBC1 soap, Alfie will approach Kat with the intention of telling her the truth about how the fire was started when he visits her in hospital.
Married: No doubt the latest snaps of Shane Richie kissing another woman are likely to upset his wife Christie Goddard
But as he stands over her bed, an emotional Kat breaks down and thanks him for saving her life, causing a nervous Alfie to back away from making the shocking confession.
A spokesperson for Shane Richie has declined to comment to MailOnline.
Shane Richie performs on stage (archive)
Best role: Shane is well known for playing much-loved EastEnders character Alfie Moon
Tough times: Meanwhile, Shane's on-screen character Alfie Moon has also landed himself in hot water after setting his home ablaze and now his on-screen wife Kat, must learn to live with her injuries